For Dual Anti Hair-Fall Action : Nearly 88% of women experience hair fall from frequent brushing, blow-dry heat, and overstyling. Finally, Kerastase addresses this all-too-common problem with Genesis, a revolutionary solution that reduces hair-fall due to both of its causes - breakage of the fibre and a weakened root. The Genesis range features complexes with Edelweiss Native Cells, Ginger Root, Arginine + Caffeine which provides immediate strength and softness, detangles & adds moisture.